Paul Kirk Design has just completed a website evaluation and content refresh for Nichols Secretarial Services.
Liz Nichols of Nichols Secretarial Services contacted us recently as they were disappointed with the listing of their website in search engine results and asked if we could help in any way within the confines of their current hosting package and content management system (CMS).
Nichols Secretarial Services offers a professional, cost effective and flexible transcription, virtual assistance and general secretarial service with a personal touch. Established in 2007 by Elizabeth Nichols, an experienced legal secretary, it has become one of the UK’s leading Virtual Assistance and outsourced secretarial service providers.
We began by evaluating their current sites design, structure and text information and quickly realised that, working within their existing hosting platform and package, that improvements could definitely be made in the following areas:
- Text content and hierarchy
- Navigational structure
- On-page SEO and metadata
- Google analytics integration & search engine submission
Within 3 weeks of completing the work the website had become much more visible to search engines and traffic had increased due to the increased visibility. Nichols Secretarial Services were very happy with the results.
“I am very delighted with the website that Paul designed for me. It was a pleasure working with him, and my requests were dealt with extremely quickly and professionally. I would not hesitate to recommend Paul to anyone looking for a first class website.” Liz Nichols Owner of Nichols Secretarial Services
This project is just an example of how improvements can be made to an existing website – you don’t always have to have a new website to improve your customers experience and lead to more enquiries and hopefully sales of your product or services.